FIGR – Fashion Fantasy Comes to Reality!

A fantasy painted in the 1995 film, Clueless, has come into reality after 18 years with a sensational fashion app for your iPhone, Figr! In the film, Cher Horowitz (Alicia Silverstone), the main character, used to find out matching outfits from a computer program and Figr will do the same job for you just with a finger’s swipe!

A group of New York’s fashion enthusiasts has made the app available to public. Launched actually in late May, the platform has by now become popular among 10,000 users, heading fast to become the first ever extraordinarily successful mobile app of high fashion and is considered by Apple as a ‘featured lifestyle application’.

Developed by Byron Parr – erstwhile design director of MAC Cosmetics, Lauren Levinger – press director of VFILES and Chris Parcel – the seasoned developer, FIGR lets users scroll through runway, personal style blogs, street style and look books to form a virtual, unique ensemble.

The app has been formulated in four vertically stacked quadrants, dividing each of its 700 inventoried pictures in four categories, head, upper body, lower body (bottom) and feet. When you sign in FIGR, you are greeted by a creation by a fellow user at random, giving you a baseline to work from. You can then scroll through each of the quadrants for a random collection of images or click into particular photo albums from the individual partnerships of FIGR. It is these partnerships that make the app stand out from the rest. With Parr’s distinctive art direction, the trio has brought together brands and bloggers like Alexander Wang, Leandra Medine of The Man Repeller, The Row, Acne, Susie Bubble, Phil Oh of Street Peeper and Kenzo to submit pictures to the database of the app.

When you complete a FIGR, it is added to your profile and it can be followed by your fellow users and also is shared on social media. Thus you will be startled to see the success of your created style and gain confidence.

But the developers aim for still more. Parr says that while users have already been found to export their FIGRs to Instagram and Facebook, it is expected to become a fashion forescaster, because as the runway photos come off from the runway and on the app, buyers will come to know what trends are really popular and that will help them to decide what ends up finally in the showroom. Thus the app will provide a real-time trending info to the industry professionals. As of now, as Parr said further, it is interesting to see where the images spread to different platforms and become a tool for inspiration, in a way that actual fashion brands also create.